YouTube has announced the pricing structure for its NFL Sunday Ticket package for the upcoming season, and it’s not cheap. Football fans will pay anywhere between $249 and $489, depending on their subscription method and the time of purchase. Here’s a breakdown of the pricing:
- YouTube TV subscribers can purchase the basic season-long package of out-of-market games for $249 during the presale period that ends on June 6th, or for $349 after the presale. They can also add the RedZone channel for $289 during the presale or $389 after.
- Primetime Channels subscribers can purchase the basic package for $349 during the presale or $449 after, or the package including RedZone for $389 during the presale or $489 after.
- Viewers can also purchase RedZone separately through YouTube TV’s Sports Plus add-on for $10.99 a month.
For comparison, DirecTV, which had the rights to stream NFL Sunday Ticket since 1994, charged $293.94 per season for the base package and $395.94 per season for the NFL Sunday Ticket Max package with extra content.
YouTube picked up the streaming rights for NFL Sunday Ticket last December in a deal that reportedly cost Google a whopping $2 billion per season. This move has allowed YouTube to expand its reach in the sports streaming market, which has been dominated by companies such as ESPN, Fox Sports, and NBC Sports.
The presale period for NFL Sunday Ticket on YouTube began on April 11 and will end on June 6, after which the price for both packages will increase by $100. Subscribers who sign up during the presale period will also receive a discount on the bundle that includes NFL RedZone.
For YouTube TV subscribers, the basic season-long package of out-of-market games will cost $249 during the presale period and $349 after the presale ends. Adding the RedZone channel will cost $289 during the presale period and $389 after the presale ends.
Meanwhile, subscribers to YouTube’s Primetime Channels feature will pay $349 for the base package during the presale period and $449 after the presale ends. The package including RedZone will cost $389 during the presale period and $489 after the presale ends.
YouTube is promising a range of features for football fans, including unlimited DVR storage, personalized recommendations, the ability to view key plays, NFL Fantasy data, real-time stats, and the option to hide spoilers on YouTube TV. The company is also introducing a new feature called “Multiviews,” which lets users view multiple streams in a mosaic format on one screen. This feature will be available for NFL Sunday Ticket streaming, and will enable viewers to keep track of multiple games simultaneously.
Additionally, YouTube is developing social features for NFL viewers, such as live chat and polls, and plans to add shopping integrations so viewers can easily buy merchandise to support their favorite teams.
“We are also working on adding shopping integrations so viewers can easily buy merchandise to support their teams, and social features that YouTube users are already familiar with, like chat, polls, and more,” the company said in its announcement.
This is a significant development for YouTube as it continues to try and become a traditional entertainment giant. The company’s move into the sports streaming market is part of a wider trend of streaming services expanding their offerings to include live sports. As more and more people cut the cord and switch to streaming services, companies like YouTube are recognizing the value of offering live sports as part of their packages.
The NFL Sunday Ticket package has long been a favorite of football fans, as it allows them to watch games that are not available on regular TV channels. The package includes all Sunday afternoon games that are not broadcast on local TV channels, as well as Sunday Night Football and Thursday Night Football.
YouTube’s NFL Sunday Ticket streaming will begin in September, and subscribers will have access to all local, national, and out-of-market games. With a range of features and benefits, including the Multiviews feature and personalized recommendations, YouTube is well-positioned to become a major player in the sports streaming market.
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